What Google search data reveals about the B.C. election

New data from theinternet'stop search enginereveals what British Columbians want to know about the majorpolitical parties and candidates leading up to the provincial election next week.

Google Trendsshared information with CBC News based on aggregated and anonymized searches in the last month in B.C.

The datashows that searches for the two parties leading in the polls are about equal, but there are far more searches for B.C. Liberal Leader Christy Clark thanNDP Leader John Horgan or Green Party Leader Andrew Weaver.

Relative Google search data, in B.C.:

Parties:

• B.C. Liberals: 36 per cent.
• B.C.NDP: 35per cent.
• B.C.Greens: 29per cent.

Party leaders:

• Christy Clark: 75per cent.
• John Horgan: 7per cent.
• Andrew Weaver: 18per cent.

According to political scientist David Moscrop, the data signals a long-standing perceived problem for the NDP leading into the election.

"There seems to be a pretty high-level awareness of Christy Clark and who she is, which makes sense she's been the premier for fouryears. But nobody really knows who JohnHorganis,"Moscropsaid.

"It's not likeHorgancame out of nowhere, he's been the leader of the opposition for years now. So he had time to define himself, but hasn't."

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Moscropsays it's unclear how this could affect the NDP on election day he says voters take the party, its leader and the candidate in their riding into consideration, and it's hard to know which of those factors may outweighthe other.

But Moscrop's advice, overall, is to not take Google's search data too seriously."It's important to know that the data represents a subset of the population," he said.

"If you really wanted a picture of where everyone was, you'd need to also know what the folks who aren't searching are thinking."

Also worth noting:searchesfor B.C. Green Party Leader Andrew Weaver spikedduring lastThursday's televised debate.

Max Cameron, a political scientist at UBC, said Weaver's Googlesearch numbers may indicate that voters are wondering if the Greens are a viable alternative to the Liberals.

"I think that the Green Party has done well so far in this campaign. They were put in the debate and I think Andrew Weaver performed ... extremely well," Cameron said.

Top questions on

Another point of interest in Google's search data from the past month is the most common types of questions people have been asking about each party.

B.C. Liberals

• How long have the B.C. Liberals been in power?
• What are the B.C. Liberals campaigning on?
• Why are conservatives called B.C. Liberals?
• What is the B.C. Liberal platform?
• What tax break do the Liberals give to the wealthy?

B.C.NDP

• When did B.C. last have an NDP government?
• Who is leading in B.C., NDP or Liberals?
• What are the policies or ideas of the NDP?
• Why should I vote for NDP?
• Why did NDP lose in 2013?

B.C.Green Party

• What is the B.C. Green's platform?
• Who is the Green Party's leader for premier date?

Cameron says the question posed about the Liberals' place on the political spectrumpoints to the confusion among some voters about the party's relationship to the federal Liberals.

"The B.C. Liberal Party is in fact quite different from the federal Liberal Party," Cameron said. "Itreally is much closer to the federal Conservatives."

Cameron said there has even been some discussion within the party about whether or not it should change its name.

As for the Google question about tax breaks for the wealthy, Moscrop says that may be an advantage for the NDP.

"It's been something that the NDP have been hammeringon for some time, so it's probably a good sign that that argument is having a bit of an effect on some people," Moscrop said.

As for the types of questions about the NDP, Cameron said they may point to the Liberals' ongoing negative campaign messages about when the NDP was last in power, claiming that they mismanaged the economy and can't be trusted to govern.

"It appears for some voters they're trying to figure out what that means, what exactly did happen in the 1990s," Cameronsaid.

"I think that voters are trying to figure out, in some cases, how credible those concerns are."