'Not here for the profit': Vancouver's Kingsgate Mall offers Santa on a budget

A Santa setis a fixture at any self-respecting North American mall whenChristmas nears, and Vancouver's Kingsgate Mall is no different. But at Kingsgate, a photo with Santa comes at a fraction of the price many other malls offer.

Last year, a photo cost $6.50 at the Kingsgate Santa Land, compared with between $20 and $35 at other Vancouver malls. This season, the price rose to $7,according to mall manager Leyda Molner.

That will get you a five-inchby seven inch photo taken on an iPad printedquickly while you wait and presented in a paper card.

When CBC News stopped by Kingsgate's Santa set on Thursday, the printer had malfunctioned, and people were beinginvited to sit with Santa Claus and have a photo taken on their cell phones for free. In fact, they're always allowed to take their own cell phone photos or cameras.

Even theKingsgate Santa himselfacknowledgesthere's adiscount aura to this Santa Land.

"I think it's more of a budget Santa, because, considering what they're charging now for photographs," saidthe KingsgateSanta, who is serving hisfifth year at the mall.

"I think it's good."

But Molner, the mall manager, doesn't think of the Kingsgate Santa as budget. She just doesn't want to go with the commercial operations other malls provide.

"It's a family mall," she said of Kingsgate, which leases the land in Mount Pleasant from the Vancouver School Board.

"Our Santa isn't the fancy, fancy one, but he loves kids," said Molner.

Kingsgateholds a special place in the hearts of many Vancouverites. It's not a big mall, but it has the honour of having a satirical Twitter account with more than 8,500 followers. Thataccountsings the praises of the Mount Pleasant landmark, and pokes fun at its discount clothing stores and dreary vibe.

The Kingsgate security teamis kept busy, with two chases through the concourse in the hour or so CBC News was on site. Shoplifting incidents are up this year, according to Molner.

But the jolly Christmas spirit continuedunabated at Santa Land at the centre of the mall.

"I like to see the children, because you see how they react to Santa Claus. Some people are very shy," said the Kingsgate Santa. "I try to give them candy canes."

"A long time ago I used to be shy. I'm the opposite now," he said.

Andrea Shelford, who lives in East Vancouver, stopped by with her family to meet Santa on Thursday. This was the third yearShelfordhad brought her five-year-old twin son and daughter there.

"We never have to worry about waiting too long, and Santa gives the kids lots of one-on-one attention," she said. "They also allow us to take photos on our own cameras and devices, which is really nice."

Her daughter Grace was excited to ask Santa to bring her a robot unicorn and eat candy canes.

Molner said Santa's wage comes out of a merchants fund, and the photo fee goes straight to the company thattakes and prints the photos.

Brian Panjaitanis the person doing that this year. He happily took photos on guests phones while his printer was out of commission.

"Personally I don't think it is a budget Santa," saidPanjaitan, standing among the large gingerbread, lollipop and candy cane props surrounding Santa's chair.

"It's still the same experience it's just cheaper."

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