Breweries bring awards, pride and community spirit to small-town B.C. - Action News
Home WebMail Friday, November 22, 2024, 11:21 AM | Calgary | -10.8°C | Regions Advertise Login | Our platform is in maintenance mode. Some URLs may not be available. |
British Columbia

Breweries bring awards, pride and community spirit to small-town B.C.

Twin City Brewing Company has given Port Alberni, B.C., a valuable point of pride as well as an arguably even more valuable community meeting space. It's one of many breweries that have opened in small municipalities across B.C. in the past decade.

Twin City Brewing has helped spark revitalization in Port Alberni

Twin City Brewing Company opened in Port Alberni, B.C., in March 2017 and has become a hub for the community. (Jan Zeschky/CBC)

It's fair to say the city of Port Alberni, B.C., isn't often blessed with good news.

In recent years the Vancouver Island mill town has been ranked as the worst place to live in Canada by one magazineand one of the most dangerous by another, while it's had to deal with years of roller-coaster uncertainty in the area's dominant forestry industry.

But amid the gloom, Port Albernianshave been handed a rare glass-half-full of civic pride with the knowledge that their city is home to some of the best beer in the province.

That's according to the judges of the B.C. Beer Awards, who last year awarded Twin City Brewing Company as of October 2019, the city's only brewerythe coveted best in show prize for its Late Bloomer strawberry hibiscus sour ale.

It was one of three Twin City beers that won awards last year and, as brewers gearup for the 2019 B.C. Beer Awards in Vancouver on Saturday, there's every chance it will be adding to its haul and swelling Port Alberni's pride even further.

Aaron Colyn, owner and head brewer at Twin City Brewing Company, with the best in show award at the 2018 B.C. Beer Awards. (Twin City Brewing Company/Facebook)

While the awards put Twin City on the beer map and openedup opportunities like collaboration with other breweries, Aaron Colyn's business has added a galvanizing spark to the communitysince it opened in early 2017.

"We have a lot of people that really, really feel at home at our brewery. It's like a local hub," says Colyn, a born-and-raised Port Albernian who is also Twin City's head brewer."This is a place to meet up with your friends. It's a social hangout."

The brewery's lounge, which also serves food from a full kitchen, attracts a wide range of residents and tourists through its doors, according toPat Deakin, the city's economic development manager, from business owners talking shop, mountain bikers or hikers stopping for an end-of-day pint, and families playing board games.

Long tables and a lack of TVs encourage conversation.

"There's a whole range of ages and people I probably wouldn't run across in my normal work day," says Deakin, a Twin City regular who favours the brewery's Swedish Gymnast blonde ale."You're sharing a table and meeting somebody new, so it really kind of fosters community spirit in a way, or just new relationships."

The brewery lounge at Twin City Brewing Company, in Port Alberni, B.C. (Twin City Brewing Company)

'Sense of familiarity'

Port Alberni is not the only small B.C. city with a buzzing community brewery.

Around a third of the almost 200 breweries in B.C. are located outside the major population centres of the Lower Mainland, Victoria, the Okanagan and Prince George.

From Tofino in the west to Valemount in the east, Rossland in the south to FortSt. John in the north, small-town B.C. has embraced the brewery as a community-minded, community-oriented business that locals make a point of rallying at.

"You've got this contained audience that also takes great pride in their local brewery," explainedKen Beattie, executive director of the B.C. Craft Brewers Guild.

If you're a local, "you know the people, you probably know the owner, for sure you know someone on the staff so there's that sense of familiarity that also drives traffic," he said.

Breweries benefit the community by offering employment andspin-off sales opportunities, and they often source ingredients from local farms, Beattie added.

Aaron Colyn, owner and head brewer of Twin City Brewing Company in Port Alberni, B.C., pours a beer in the brewery lounge shortly before the brewery's opening in March 2017. (Jan Zeschky/CBC)

'It's been a blessing'

In Port Alberni, Twin City is also driving revitalization, Deakin says.

"I think it's fair to say that it's inspired people and has opened up possibilities for people as they see how successful the business is," he said, adding that Twin City has given tourists more reasons to linger.

"As people pull in, they do see restaurants and they see other services ...It's been a blessing," he said.

That revitalization will soon include a second brewery, Dog Mountain Brewing, which is under construction in the city's uptown.

It's another step toward reversing the fortunes of Port Alberni, which Colyn describes as a "hidden gem" that's attracting young families with affordable house prices and opportunities for outdoor recreation.

"I've seen a lot of people doing similar things to what I'm doing, putting an emphasis on turning the reputation around, drawing people in to be positive, seeing what Port Alberni has to offer," he said.

Whether that includes another best-in-provincebeer will be announced late Saturday.

The brewery lounge at Twin City Brewing Company, Port Alberni, B.C. (Twin City Brewing Company)