In business, finding out what's true is more valuable than ever: Don Pittis

When Tesla boss Elon Musk announced Tuesday he was thinking ofarranging a buyback of all the electric car company's shares, the first thing everyone wanted to know was whether it was true.

While it is always hard to measure exact gradations of truth, there isa growing apprehension among people who depend on knowing what's so and what's not so. In a modern sea of falsehoods, separating fact from fiction is more valuable than ever.

Truth matters in many parts of our lives, but in the world of business it can be measured in cold, hard cash.

The price of truth

"Musk needs just 61 characters to lift wealth by $900 million," quipped a headline on the business news site Bloomberg shortly after the Tesla boss's tweet.

Just as Musk and other shareholders were riding share prices up, investors who had been betting the shares would fall lost about $1.7 billion, Reuters reported Tuesday.

Those skepticalthat Tesla deserves to be worth more than General Motors and Ford with only a tiny fraction of their sales suspectMusk was manipulating the market price of his shares.

But in business, truth is a defenceagainst such charges and it seems pretty clear Musk has been "considering" taking the company private, having discussed it with his board of directors. But there are still those who doubt thepart of the tweet that stated "Funding secured."

And in the case of alleged attempts at market manipulation, even by powerful people like Musk, there is a body, called the U.S. Securities and Exchange Commission,that can step in and make a final ruling. There are now reportsthe SEC is investigating whether Musk's comments were truthful.

True or false?

The commission itself doesn't chit-chat about cases it's investigating, but according to former SEC director Harvey Pitt, the regulator has plenty of room to investigate and charge Musk if it finds he tried to manipulate the stock price.

"He has claimed there's a specific source of the funding, so that had better be true. He's also claimed there's a specific amount of the funding, so that better be true," Pitt saidin a telephone interviewwith CNBC. "Otherwise, even if it is not manipulation, it would be fraud."

The children's game oftrue or false doesn't seem as easy as it used to.For those of us grasping for truth in a world that seems full of convenient lies, knowing there is a body like the SEC to step in and try to keep powerful business leaders honest is at least a small comfort.

But in so many other areas, truth seems to have lost its currency. And unlike with the securities business, there is no regulatorto intervene and tell us what's so.

The trend away from truth andtoward saying whatever is in your best interest is one I wrote abouta year and a half ago. But this week it seemed the trickle had become a torrent.

As part of Saudi Arabia's retaliation against Canada for expressing concerns about the kingdom's human rightsrecord, Saudi-ownedmedialaunched what Business Insider called "a series of bizarre videos" to condemn Canada's own track record. One clip even accused Canada of persecuting the late Holocaust denier Ernst Zundel, who was extradited from both the U.S. and Canada and convicted in Germany.

Paul Manafort'sfraud trialis in the spotlight, too, but he is just the latest in asuccession of people connected to and including U.S. President Donald Trump to be accused of spreading outright lies.

'Deranged cult'

Also in the news is conspiracy theorist Alex Jones, who was booted from Apple, Facebook,SpotifyandYouTube but has promoted his tale of persecution to his hundreds of thousands of followers on Twitter.

Many of us also learned aboutQAnon, which the Washington Posthas described as a "deranged conspiracy cult" that seems to actually believe that a global group child-molesting eliteis trying to overthrow Trump.

Where is the SEC for that?

There have always been shades of truth. During the Cold War, the communists claimed ademocracy of equality and the capitalist West its democracy of freedom.

And there have always been conspiracy theorists who ignored science entirely. In the 1960s and '70s, ErichvonDanikendescribed humansvisited by visitors from space whom they treated as gods.

Followers of his theories had to buy his book to be indoctrinated. Now you just need a few friends on Facebook orTwitter to direct you to babble.

Cost of falsehoods

Humans have a long history of credulity. The fact that the world'sreligions propose various scientifically impossible and conflicting events has never stopped each of them from attracting fundamentalists who are convinced of every word.

The internet was supposed to give us an ideal democracy where everyone got a voice. And according to the concept of the marketplace of ideas, this was supposed to lead us closer to truth.

That's also traditionally been the role of the news media. Mainstream outletshave had their share of ethical scandals over theyearsand havealways faced accusations of bias, but the valueof their role in sorting fact from fictionhasnever faced a popularsmear campaign led by the president of the United States.

Most of us used to believe in scientific method, the processes of proposing hypothesesand trying to discredit themwith scientific tests. This is why those of us who understand scientific method that elitegroup that includes almost every Canadian who studied and understood high school science ought toknow climate change is happening.

But in the new world where eachinternetvoice is equal to the next, the test for truth has been swamped by cocksure statementsand pseudoscienceposing as the real thing.

In business, truth matters. Outside of business, the value of truth is harder to measure. But guiding our lives by pure falsehood surely has a cost.And there's no SEC to set us straight.

Follow Don on Twitter@don_pittis