Facebook looks to India, Africa, Asia for growth, says VP - Action News
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Facebook looks to India, Africa, Asia for growth, says VP

Facebook's VP of global marketing solutions Carolyn Everson discusses allegations of anti-conservative bias, fighting complacency and the future of the company in an exclusive interview with Peter Armstrong, host of CBC News Network's The Exchange

'The next billion [users] are coming on mobile' social media executive says

Facebook bias controversy

8 years ago
Duration 6:08
Facebook VP of global marketing Carolyn Everson discusses the social media giant's handling of the anti-conservative bias controversy

Facebook's VP of global marketing solutionsCarolyn Everson discusses allegations of anti-conservative, fighting complacencyand the what the company will look like in 10 yearsin an exclusive interview with Peter Armstrong, host of CBC News Network's The Exchange.

Everson said the company is looking to India, Africa and southeast Asia to grow traffic.

"The next billion [users] are coming on mobile," she said. "They're going to skip the desktop."

To get those next users,Facebook is potentiallylaunching a satellite for sub-Saharan Africa this year to promote connectivity, she said.

Bias allegations

The companyhit the headlines recently amid allegations of anti-conservative bias, promptingcompany founder Mark Zuckerberg to host a meeting with leading conservatives figures.

Everson said Facebookinvestigated the allegations andfound zero evidence of anti-conservative bias, but said they're taking steps to ensure they don't have issues in the future.

Asked if Facebook views itself as a media company she said it isa platform company that allows other firmsto reach a "large, diverse consumer base."

Watch the second half of our interview with Carolyn Eversonin the video below:

Facebook's future

8 years ago
Duration 5:43
Part two of our interview with Carolyn Everson, Facebook's VP of global marketing solutions